Whether you need to move the needle on sales, expand into new markets, quantify your TAM (Total Addressable Market), launch a new product or service, develop creative content, establish verbal identity (including naming, taglines, messaging, etc.), even undertake a substantial pivot, Virginia can bridge the strategic marketing gaps in your organization and help you find your way through uncharted territory.

Workshop will be held at the Loft Artists Gallery, 575 Pacific Street, Stamford, CT

Creating a marketing Mindset for Artists

with Virginia Juliano

Monday, Monday May 18, 6:00 - 8:00PM

How to Share Your Work Without Selling Your Soul

This workshop reframes marketing through the lens of an artist—positioning it not as self-promotion or compromise, but as clarity, connection and consistency.  

Presented by Virginia Juliano, an expert marketer (who is also an artist), it will guide artists through the emotional and practical realities of being both a creator and a brand. It will address visibility, integrity and audience alignment. 

By translating traditional marketing concepts into artist-centric language, it will help creatives identify their people and strengthen their presence. The intended takeaway is that marketing shouldn’t change your work—it should clarify the audience connection so that they can find, value and support your work over time.  

$65.00 per person

Community & Education

Outreach

The LAA is committed to providing art education to the community at large. Our educational programming, partially funded by the City of Stamford, The Connecticut Office of the Arts and The National Foundation of the Arts, enables us to offer in house classes and workshops as well as “push in” workshops and events at local community and senior centers.

Workshops

Each summer, the LAA hosts over 150 children as part of our Summer Art Saturday Workshops. Children engage with our artists in dynamic and creative classroom settings focused on a variety of artistic mediums.